Images for backgrounds, avatars, and cover photos should be in good taste and representative of the University. This requirement exists to minimize the spread of misinformation and content shared out of context. After drafting the policy, share it with the core team for feedback before finalizing it. As social media and your brand evolve, the policy will need to be revamped accordingly. In the following sections, we’ll detail what a social media policy plan should contain and why it’s a must-have for businesses navigating the digital realm. Let your employees know where they can find further training and guidance on social media best practices and remind them again of how the training may help their careers and professional brand.

Tips To Maintain A Positive Online Presence

This guidance should apply to new posts, retweets, shares and hashtags. Your employees may already be vigilant about phishing scams and the like. We’ve got a full post on image copyright guidelines that you can link to or learn from. When employees discuss company-related matters on social, they are required by law to identify themselves as employees.

Responsible Engagement

If you have defined a brand tone of voice, think about how you use that on social media and write a short summary for how to write social copy in the brand voice. If you don’t yet have a formalised brand tone of voice, this article will help. Also list any emergency procedures you have in place in case of leaked information or a PR crisis. Note what employees should do if they encounter anything negative while they’re monitoring and posting on social media, so they feel empowered to act if there’s a problem. In this article, you’ll find a simple guide to what social media guidelines are, why they’re important and how to create your own.

Those cases, however, are still winding their way through the court appeals process and currently there is no definitive ruling from the United States Supreme Court. We encourage your posts and comments in social media channels maintained by Mass General. Lilium, a producer of electric jets, provides detailed information about the use of personal social media data. Since the company is based in Germany, the policy is designed to comply with GDPR. A social media compliance policy is a simple but effective way to educate your employees.

The vast majority of social marketers are now using AI to create, edit, and refine text. More than 40% are using AI tools to generate, edit, and refine images. Marketers in heavily regulated industries are using AI tools even more. “Many policies leave out disclaimers, but all policies should specify that personal opinions be clearly identified,” says Martin Gasparian, Attorney and Owner, Maison Law. The requirements are much more onerous for organizations in the regulated industries.

Social media guidelines for business cover everything from branding rules aimed at maintaining the brand’s reputation to legal guidance to avoid lawsuits and financial consequences. Planable is designed from the ground up with collaboration and safety in mind. Planable is a social media collaboration platform that helps marketing teams and agencies, both big and small, create, collaborate on, and publish content seamlessly and swiftly. All that without dealing with those blasted logistical issues most social media teams usually endure. Team members directly responsible for your social accounts should have a separate set of guidelines covering these issues. The reason is simple — how they handle those sensitive situations could or could not reflect badly on your company.

We packaged the above information along with a social media policy template in a complete eBook. The Nordstrom social media guidelines are similar to many of the aforementioned policies. But one part of the policy that is different than others is its bullet point for conflict of interest. Intel is the only other company to mention competition and they do so in a very general manner. A social media policy shouldn’t just focus on making sure your team doesn’t mess up. It can actually encourage your team to be more involved with social media. [newline]When there are clear guidelines that eliminate confusion as to what an employee can or cannot do on social, they will feel freer to participate.

Establish protocols for handling customer inquiries, feedback, and complaints in a timely and professional manner to foster positive interactions and build community. Define the tone of voice and messaging style that best represents your brand’s personality and resonates with your audience. Consider factors such as humor, professionalism, empathy, and authenticity, and provide examples of language, vocabulary, and writing style for reference. Outline your brand’s approach to social media advertising and promotion, including guidelines for creating and optimizing paid campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Specify budget allocation, targeting criteria, ad formats, and performance metrics to measure the effectiveness of your advertising efforts. Provide an in-depth overview of your brand’s identity, including its mission, vision, values, and unique selling propositions.

Let’s break down how to approach a few major platforms with very different crowds and content rules. Your guidelines should basically include a mini-playbook for each one so your team knows exactly how to show up. 7.4 Lamar University strongly advises that the communications that employees make using personal social media comply with all of the requirements of section four and seven. A Social Media Policy aims to set forth expectations for employees when they use social media, whether they are writing as themselves or as a representative of your company. It sets forth rules and enforcement, and it clarifies who is responsible for the oversight of employees. It is legal to have a Social Media Policy for your company, but you must ensure it does not violate the National Labor Relations Act (NLRA).

They can be used by employees to promote the company’s values, share industry news, and engage with clients, customers, and even potential job candidates. A solid social media policy helps you understand where the lines are between personal expression and professional conduct, ensuring everyone is on the same page. This guide will walk you through the key points of a good social media policy, giving you the tools to keep your online presence positive, productive, and aligned with your company’s values.